Instagram has launched a redesigned Explore tab that adds Stories, topic shortcuts, and direct access to ‘more immersive’ IGTV and Shopping experiences. With the update, Explore now provides users with direct access to Stories, a feature utilized by more than 500 million users daily. Users will now see personalized Stories recommendations in the Explore grid.
Explore recommendations include Stories that are relevant to each user’s interests based on topics they interact with. Users will start seeing these personalized Stories recommendations in Explore in the near future; Instagram says it will be rolling out the addition ‘over the coming weeks.’
Additionally, the redesigned Explore tab features shortcuts in the navigation bar that direct users to topic channels, such as Travel and Art. Users will also now see shortcuts that take them directly to IGTV and ‘Shop,’ the latter of which will produce category filters for specific product types directly in the navigation bar. The IGTV link directs users to the recently updated video home page with a personalized feed of suggested video content.
The redesigned Explore tab is intended to help users find new content they’re interested in viewing, and will likewise help photographers gain exposure to potential new followers interested in the types of content they share.